Cookie Policy

1. About this Cookie Policy

This Cookie Policy explains how FENUM Pty Ltd ("FENUM", "we", "us" or "our") uses cookies and similar technologies when you visit, browse, interact with or make a purchase through our website at fenum.com.au (the "Website").

FENUM operates and distributes its products within Australia.

Our Website is operated using the Shopify ecommerce platform and uses certain third-party services to assist with Website functionality, analytics, advertising and related business activities.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, hold, use and disclose personal information.

2. What Are Cookies?

Cookies are small data files placed on your computer, smartphone, tablet or other device when you visit a website.

Cookies and similar technologies allow websites and service providers to recognise a browser or device, maintain sessions, remember preferences, analyse website activity, measure advertising effectiveness and provide Website functionality.

Cookies and related technologies may collect information including:

• IP address;
• browser type and version;
• device type;
• operating system;
• device or online identifiers;
• pages viewed;
• links and buttons selected;
• products viewed;
• shopping cart activity;
• purchases and transaction activity;
• referring website or advertising source;
• date and time of visits;
• approximate location derived from technical information; and
• information about how you interact with the Website.

Depending on the circumstances, information collected through cookies or similar technologies may constitute personal information under applicable Australian privacy law.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

Strictly necessary cookies are required for the Website to operate correctly and securely.

These cookies may be used to:

• maintain Website and shopping sessions;
• operate the shopping cart;
• enable checkout functionality;
• authenticate customers;
• process transactions;
• provide security features;
• prevent fraud or misuse;
• remember cookie and privacy preferences; and
• provide functionality necessary for the Website to operate.

Because these cookies are required for essential Website functionality, they may not be able to be disabled through FENUM's Website.

Blocking these cookies through your browser may cause parts of the Website, including shopping cart or checkout functionality, to operate incorrectly.

3.2 Functional Cookies

Functional cookies allow us to provide enhanced Website functionality and remember choices you make.

These cookies may be used to remember:

• Website preferences;
• previous selections;
• customer account information;
• regional settings;
• information entered into forms; and
• other preferences intended to improve your experience.

If functional cookies are disabled, some Website features may not operate as intended.

3.3 Analytics and Performance Cookies

FENUM uses analytics technologies to understand how visitors interact with the Website and to improve its performance.

In particular, FENUM uses Google Analytics.

Analytics technologies may collect information regarding:

• pages visited;
• products viewed;
• duration and frequency of visits;
• Website navigation;
• events and interactions;
• referring websites or advertising campaigns;
• browser and device information; and
• general Website usage.

We may use this information to:

• understand Website traffic;
• identify popular products and pages;
• understand how visitors navigate the Website;
• diagnose technical or performance issues;
• evaluate Website performance;
• understand customer behaviour in aggregate; and
• improve the Website and customer experience.

3.4 Advertising and Marketing Cookies

FENUM uses Google Ads to advertise its products and measure the effectiveness of advertising campaigns.

Google Ads and related technologies may use cookies or similar technologies to:

• identify whether a visitor arrived through an advertisement;
• measure advertising conversions;
• determine whether advertising resulted in a purchase or other action;
• evaluate advertising campaign performance;
• understand interactions with advertisements;
• manage advertising audiences; and
• support the delivery of relevant advertising.

These technologies help FENUM understand the effectiveness of its advertising expenditure and improve its marketing activities.

4. Services Used by FENUM

The principal platforms and technologies used in connection with the Website are:

The individual cookies used by these providers may change as their technologies develop or as FENUM changes the configuration of the Website.

FENUM may also introduce, remove or modify Website services from time to time. Where this materially changes the use of cookies or similar technologies, this Cookie Policy may be updated accordingly.

4.1 Shopify

The FENUM Website is operated using Shopify.

Shopify provides the ecommerce infrastructure necessary for FENUM to operate its online store.

Cookies associated with Shopify may be used for purposes including:

• Website operation;
• product browsing;
• shopping cart functionality;
• customer sessions;
• checkout;
• payment-related functionality;
• security;
• fraud prevention;
• performance; and
• Website functionality.

Certain Shopify cookies are necessary for the operation of the online store and cannot reasonably be disabled without affecting Website functionality.

4.2 Google Analytics

FENUM uses Google Analytics to understand how visitors use the Website.

Google Analytics may use cookies and similar technologies to collect information about Website activity.

This assists FENUM in understanding matters such as:

• the number of visitors to the Website;
• how visitors reach the Website;
• which pages and products are viewed;
• how visitors navigate through the Website;
• Website performance;
• general visitor engagement; and
• the effectiveness of Website improvements.

We use this information to analyse Website performance and improve FENUM's Website, products, services and customer experience.

4.3 Google Ads

FENUM uses Google Ads to advertise FENUM products and measure advertising performance.

Google Ads technologies may recognise when a person interacts with an advertisement and subsequently visits or makes a purchase through the FENUM Website.

Information collected through these technologies may be used to:

• measure advertising conversions;
• understand which advertisements generate Website visits or sales;
• evaluate advertising campaign performance;
• improve FENUM's advertising activities; and
• manage advertising audiences.

Google may also use cookies and similar technologies in accordance with its own privacy and data-handling practices.

5. First-Party and Third-Party Cookies

The Website may use both first-party and third-party cookies.

First-party cookies are cookies placed directly through the FENUM Website.

Third-party cookies are cookies or similar technologies provided by organisations that provide services to FENUM, including Shopify and Google.

Third-party providers may process information collected through their technologies in accordance with their own privacy policies and contractual arrangements with FENUM.

6. Session and Persistent Cookies

Cookies may be either session cookies or persistent cookies.

Session cookies generally remain active only while your browser is open and are usually removed after you close your browser.

Persistent cookies may remain on your device after your browser is closed until they expire or are manually deleted.

The period for which an individual cookie remains active depends on its purpose, configuration and the provider responsible for the cookie.

7. Similar Technologies

FENUM and its service providers may use technologies that perform functions similar to cookies.

These may include:

• pixels;
• tags;
• scripts;
• browser local storage;
• device identifiers; and
• other similar technologies.

For the purposes of this Cookie Policy, references to "cookies" include these technologies where appropriate.

8. Managing Your Cookie Preferences

Where available, you may manage non-essential cookies through the cookie banner or cookie preference controls provided on the FENUM Website.

Depending on the Website configuration, you may be able to:

• accept optional cookies;
• reject optional cookies;
• select particular categories of cookies; and
• change previously selected preferences.

Strictly necessary cookies may remain active because they are required for the operation, security or functionality of the Website.

You may also manage cookies using your internet browser settings.

Most browsers allow you to:

• view stored cookies;
• delete cookies;
• block some or all cookies;
• block third-party cookies; and
• control how websites are permitted to store cookies.

Disabling certain cookies may affect the operation of the FENUM Website, including account, shopping cart and checkout functionality.

9. Personal Information

Information collected through cookies and similar technologies may constitute personal information where an individual is identified or reasonably identifiable.

Where FENUM collects, holds, uses or discloses personal information through cookies or similar technologies, we will handle that information in accordance with our Privacy Policy and applicable Australian privacy laws.

FENUM's Website and ecommerce operations are intended for customers within Australia.

10. Third-Party Processing

FENUM uses third-party technology providers, including Shopify and Google, to operate and support aspects of the Website.

Although FENUM sells and distributes its products within Australia only, some technology providers may operate infrastructure or process information in locations outside Australia.

Where personal information is disclosed to or processed by service providers, FENUM will handle its obligations in accordance with applicable Australian privacy law and its Privacy Policy.

11. Changes to This Cookie Policy

FENUM may update this Cookie Policy from time to time, including where:

• Website functionality changes;
• new technologies are introduced;
• existing technologies are removed;
• Shopify or Google modify the technologies used in providing their services;
• FENUM's business practices change; or
• applicable legal or regulatory requirements change.

The current version will be published on the Website and the "Last updated" date will be revised accordingly.

12. Contact Us

If you have any questions regarding this Cookie Policy, the use of cookies on the Website or FENUM's handling of personal information, please contact:

FENUM Pty Ltd
112 Christina Road
Villawood NSW 2163
Australia

Email: support@fenum.com.au
Website: fenum.com.au

For further information regarding how FENUM collects, holds, uses and discloses personal information, please refer to our Privacy Policy.